About Us

Biologi was developed to create a new paradigm in skincare, delivering the world-first 100% active plant extract serums that change the skin on a cellular level. Shunning the typical ‘synthetics are better’ narrative, Biologi was created to prove that undiluted nature truly works. Developed by renowned Cosmetic Chemist Ross Macdougald, who spent over 30 years working for large cosmetic giants and developing over 300 products, Biologi was born out of a passion to deliver natural active ingredients in their purest form. Back then it was widely known that active ingredients delivered results, but brands were bottling only tiny percentages which when combined with filler ingredients rarely had any effect on the skin. The industry was being sold that ‘more is better’ and consumers were filling their bathroom cabinets with products that consisted mainly of water and filler ingredients. What’s more, with all the confusing options available on the market, people were often haphazardly combining products not realising that many of the ingredients were overlapping, cancelling each other out, not working, or worse – resulting in harsh reactions. Ross knew that delivering 100% active and safe ingredients would dramatically change people’s skin, and thus, Biologi was born. Biologi is the first skincare product in the world that contains natural, stable, active vitamin C (not Ascorbic Acid) thanks to Biologi’s revolutionary extraction system that keeps plant nutrients stable. Ross’ knowledge and experience in the industry meant he was aware that traditional commercial extraction processes, such as maceration and percolation, were highly ineffective when extracting phyto nutrients. These processes involve the plant material being steeped in an evasive liquid (usually containing alcohol or synthetic additives) and stored for weeks. The end product is close-to-decaying plant material which has lost most of its phyto activity and may require the addition of preservatives and synthetic actives (standardisation) to function. This knowledge led to the creation of the revolutionary extraction technology used by Biologi today, which is a culmination of over 12 years of research, trials and expertise harnessed from a team of professionals who each had unique input into evolving the initial methods into technology used today. This revolutionary extraction method allows Biologi to offer extracts that harness the powerful phyto-actives as well as the plants liquid matrix (without the need for chemical manipulation to mimic natural function). Ross discovered that plant cells, similar to human cells produce a liquid matrix that protects the Phyto-active nutrients from breaking down. When exposed to oxygen the Phyto-actives breakdown and become inactive after exposure of within 5-15 seconds. Ross’ breakthrough extraction method allows 100% water soluble active Phyto-nutrients, and the liquid matrix to be extracted from the plant, this process is known as the Closed Liquid Extraction System (CLECS). By bottling the liquid matrix (Phyto Nutrient Protection-PNP) the goodness of the plantoperates inside the bottle, as if it was still inside the plant. Biologi are one of the only skincare brands in the world that control their whole production process from plant to bottle, and one of the few brands that contain only natural ingredients. So natural are Biologi’s serums that you can actually drink them. But more importantly, the results speak for themselves. Last year Biologi’s Bf Hydration Body Serum made from Australian finger lime went viral after appearing on television show Today Tonight. Thanks to the extraordinary results shown to people’s skin who were suffering from skin sensitivities, the TV series focused a segment on the brand and the incredible results achieved. Overnight, sales increased so much so that the website couldn’t keep up with demand (upgrades have of course been done since then). Biologi also appeared on TV show Studio 10, with the segment focusing on Biologi’s unique plant to bottle process, again resulting in exponential sales. Biologi’s unique approach to skincare and ingredients has led to a succession of skincare trends, with the brand coining the phrase ‘Skin Fasting’, ‘Superbeauty’ and ‘Clean Cosmeceuticals’. Interest in the brand has continued to snowball since its inception in 2017, with overseas and global wholesalers, customers and publications looking to the brand and its founders for the truth on ingredients and for innovative products that work. As the skincare category continues to explode with more brands marketed as ‘natural’ and ‘clean’, but rife with misleading and unsubstantiated claims, Biologi’s customers can rest assured knowing exactly what’s in their products. So passionate is the brand about delivering pure active ingredients and lifting the lid on the skincare industry, they’ve created Confessions of a Cosmetic Chemist, a touring event series. Confessions of a Cosmetic Chemist, hosted by founder Ross Macdougald and Managing Director Lucy Macdougald, helps consumers make informed choices about what they’re putting on their skin. The event allows consumers to cut through the marketing hype and make decisions based on true facts. Today Biologi is calling for industry-wide transparency about product ingredients used in formulations and existing extraction techniques. The team is passionate about educating their customer base and beyond, through accurate information based on true facts. No marketing tactics or pseudoscience, Biologi are passionate about delivering customers a transparent message, and above all else – skincare that truly works.