About Us

At gini, our goal is to help customers understand data better and to make it work harder for their benefit. giniPredict takes powerful data modelling technology that would ordinarily be the preserve of the world’s largest corporations and puts it within reach of every business. Our intuitive technology helps small businesses to model forecasts across business operations - for instance, finance, sales and marketing - and to choose better commercial futures. It can help them to assess the future commercial impact of decisions, identify the best outcomes, and prioritise investment and resources.