About Us

Murdoch Magazines' dedication to service journalism sets it apart from other publishers. Service journalism is about building a strong magazine/reader relationship by helping consumers do things that, in one way or another, enrich their lives. Service journalism satisfies those people who are hungry for information to make decisions to improve their lives. At Murdoch Magazines, we are committed to serving our audiences with ideas, information and inspiration to develop the most highly involved audiences. Both editorial and advertising can be the source of information and ideas. Readers approach advertising in a service magazine as an integral part of the information package. As a result, readers have a greater propensity to seek out information about brands advertised in a service magazine. This can be translated into greater response to your advertising. Source: http://www.mm.com.au/mmtrade.nsf/content/about_us April 2004