About Us

Prime Digital Media (PDM) is Australia’s number one Out-of-Home Digital (OOHD) media company, providing end-to-end solutions to its clients. The company provide retailers and marketers with innovative ways to target and engage the new, media-savvy consumer. PDM control Australia’s largest, centrally managed OOHD network, delivering dynamic, relevant, visually appealing messages to retail environments via plasma and LCD screens. The company’s in-store retail networks showcase The Home Electronics Network, The Lifestyle Network and The Wellbeing Network. PDM centrally manage and produce content for Telstra’s in-store T [life] and T-shop retail network, TelstraTV. Fireback Digital, PDM’s subsidiary content agency, produce the most digital screen content in Australia and have collected the most awards for doing so. PDM’s OOHD network is the first Quick Response (QR) enabled network in Australia. PDM is the first Australian OOHD media company to completely offset its greenhouse gas (GHG) emissions to become carbon neutral. For more information, please visit www.primedigitalmedia.com