About Us

Slyletica is Australia’s leading fashion agency and the only in the world that offers a complete end-to-end solution for anyone wanting to start a fashionn brand. Specialising in athleisure and sportswear, Slyletica will work with over 250 influencers and entrepreneurs by the end of 2020 in an industry that is thriving during Covid-19 and the surge of ‘work from home’ attire. Slyletica was recently named the Business News Australia Young Entrepreneur for manufacturing, wholesale & distribution, 2019 Melbourne Winner; won the Business News Australia, 2019 Top 50 Entrepreneur Award; won the Australian Review, Award for Top Fashion Agency 2018, was in Australian Financial Review’s Top 100 Fast Starters in 2018, and was the fastest growing fashion agency on the list. Slyletica was founded in 2015 by husband and wife team Simon and Yetta Rawadi. Simon and Yetta originally developed their own activewear label, learning how to navigate design, production and selling in the process. They were soon inundated with requests by other entrepreneurs wants to create their own labels and that is how the concept was born. They have since managed to build a multi- million dollar business working with over 750 brands around the world. Any clients of Slyletica are assured with the company’s quality and ethical codes of conduct being incredibly stringent. The design, production and marketing teams are based in-house in Melbourne. Meanwhile, their partner factories and fabric suppliers around the world are fullyvetted, with bi-annual third party audits to ensure every factory meets industry criteria for fair wages, fair hours, no discrimination, environmental compliant, risk assessment training, and no child labour, amongst other criteria. If a factory cannot provide acceptable audits, they are not even considered to join the Slyletica network.