Katie Perry partners with Green Friday to encourage sustainable shopping habits

The digital event – that first launched in 2021 – aims to tackle Australia’s mass-consumption habits through peak shopping periods such as Black Friday and Cyber Monday, where Australians can sometimes make hasty online purchases many of which end in landfill.

Across four days, from 18-21 November, Katie Perry will offer ethical and sustainable promotions on selected products giving consumers the time to not only slow down but also to ‘Buy Better’.

Following its pilot launch last year with overwhelming response to its refreshing eco-considerate approach, Green Friday has grown its roster of brands and is now officially sponsored by Sendle, Hero Packaging & Val Morgan Digital’s The Latch. 

Katie Perry is excited to join the growing list of participants who are committed to their sustainability journey.

Founder and designer  commented on the positive message the partnership will drive for Katie Perry consumers.

“ After 16 years in business it’s only in recent years I have seen a huge push around Black Friday. We have tried ant- Black Friday deals in the past to little success. Consumers are looking for a deal so this year I am excited to offer a sustainable and made in Australia choice.  Currently every item we sell plants trees or saves plastic bottles from the ocean. Over Green Friday we will be doubling our impact.  We will also be highlighting our  merino wool as a sustainable and unique gift choice. Green Friday allows consumers to buy better and also recognise sustainable labels like Katie Perry”

Sign up to Green Friday to be the first to know about Katie Perry sustainable and ethical deals throughout the event here.

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About Green Friday
Green Friday is a startup based in Alexandria, Sydney and was founded by a team of people passionate about reducing our environmental impact. Having started Releaseit, a rental marketplace where sustainability and circularity is always top of mind, its founders knew there was more to be done to disrupt retail consumerism. That’s where Green Friday was born.

About Katie Perry Label: We are on a mission to bring MORE to the lives of our customers; More inclusivity in sizing, more awareness of Indigenous artists, more education on sustainability, more support for local production and more of an impact on the world. The label champions sustainability, inclusive of all, from shape to size to age to height; we have had grand-daughters, daughters and mothers all wear the range. We use responsibly sourced natural fabrics like certified non-mulesed merino wool that will biodegrade at the end of their lifespan – nothing about the brand is !fast fashion.’ Our merino is knitted and dyed in Melbourne and our entire merino collection is zero waste. Our production is mindful, too. Traceability of our supply chain is a core expectation and absolutely necessary. 100% of our production is made in Australia, 
For more information please contact Katie Perry on 0430 466 990 or katie@katieperry.com.au. 
www.KatiePerry.com.au