Retail expert: Local shopping centres attracting more shoppers as consumers opt for convenience over of city based retailers

Cost of living pressures, costly parking fees and lack of shopper convenience are some of the reasons why consumers are turning away from city based shopping precincts to shop at local shopping centres this festive season.
 

According to Vicki Leavy, General Manager of JMK Retail, one of Australia's leading shopping centre developers and owners, many consumers will shop local this year compared to previous years.
 

JMK Retail owns a number of profile sub regional and suburban shopping centres throughout Queensland which boast a quality mix of local, national and international retailers, free parking, casual dining precincts, free festive and family activities and much more. JMK Retail's latest shopping centre, Yamanto Central, located west of Brisbane, just won the Australian Property Council's 2024 Excellence in Design award.
 

"Our numbers are already showing a marked increase in foot traffic and retail sales across the board in the lead up to Christmas. It is clear that consumers want to shop local and they see better value and convenience in the offerings available close to home," Leavy said.
 

"Community based shopping centres have also experienced a strong resurgence due to their strategic repositioning in the market. They have readjusted their market positioning and upscaled in terms of look, feel, ambience, quality, layout and offerings.
 

"This has helped local shopping centres attract a better mix of retailers and brands while also incorporating more lifestyle offerings such as health, wellness and casual dining.
 

"Across our portfolio of centres, we now offer some of the world's leading retailers. Shoppers no longer have to travel into the big smoke to access profile products. They can purchase them close to home and enjoy free parking in the process.
 

"While shopping, they can also combine their retail therapy with a night out at outdoor dining precincts. Our centres are offering free children's festive activities as well so parents can relax and enjoy themselves while the kids are entertained. Local shopping is now a comprehensive lifestyle offering that city based retail precincts cannot compete with."
 

Leavy outlines six reasons to shop local and why local shopping centres will increasingly be the go- to destinations festive shoppers this year.
 

"With the festive season in full swing and shopping lists longer, it's the perfect time to discover the many benefits of shopping at your local shopping centre. While big city stores may seem alluring, local centres are packed with advantages that make them the smarter and more rewarding choice for shoppers this year," Leavy said.

Convenience at your doorstep

"Local shopping centres are closer to home, saving you time and reducing travel stress. Forget battling city traffic and expensive parking fees, your local centre has everything you need in one accessible location," Leavy said.
 

Support for local businesses

"Shopping locally means supporting small businesses and local entrepreneurs. These stores are the heart of the community, and every dollar spent helps boost the local economy, create jobs and sustain the vibrancy of your neighbourhood and broader community," Leavy said.
 

Personalised service

"Local shop owners and staff are part of your community, often known by name and are more likely to provide friendly, personalised service. Whether it's product recommendations or a friendly chat, shopping locally offers a human touch that city retailers can't match," Leavy said.
 

Unique finds and hidden gems

"Local shopping centres often feature boutique stores, artisan goods and unique items that you won't find in the big city. From handcrafted gifts to exclusive products, local centres offer treasures that add a personal touch to your purchases," Leavy said.
 

Community events and activities

"Local centres frequently host events, markets and activities for families, making your shopping experience more enjoyable. These events bring the community together, creating a festive and welcoming atmosphere," Leavy said.
 

Reduced environmental impact

"By shopping locally, you reduce your carbon footprint and your travel expenses. Less travel means fewer emissions and many local businesses prioritise sustainable practices, making your purchases eco-friendly and community-minded," Leavy added.
 

Leavy emphasised that shopping locally isn't just convenient, it's an investment in your community. Local centres offer variety, quality, and a sense of connection that big city shops simply can't replicate.
 

JMK Retail centres

JMK Retail is one of Australia's oldest and most successful shopping centre developers, owners and managers with sites located across Queensland. JMK Retail own and manage a variety of retail properties ranging from food orientated precincts, retail strip, neighbourhood and sub- regional centres. Their centres are in key locations, anchored by long-term tenancies with nationally identifiable retailers that incorporate a wide and varied range of retailers who are primarily focused on traditional retailing, day to day household needs, dining, finance and services, medical, health, fitness and beauty.

www.jmkretail.com.au