Morphy Richards Launches Illuminating Toaster

Media Release                                                                                                                                                                     1 October 2009

Lights, Toaster, Action!

                                                  Morphy Richards Launches Illuminating Toaster

Have you seen the light?........ Now you can add the wow factor to your kitchen with the new Illuma Toaster from Morphy Richards.

Dressed for success, this sleek and unique toaster has two stunning looks which are guaranteed to transform your kitchen from bland into glam at any time of the day. At rest, the Illuma is a polished stainless steel toaster but switch it on and watch the transformation as the stainless steel changes to a fluorescent blue illumination!

In addition to its vibrant looks, the Illuma Toaster brings functionality to the table, with eight variable levels of browning, deep self centring slots and a handy removable crumb tray. But if toast isn’t your thing there is also a bagel / crumpet function, allowing you to toast it just how you like it.

Be inspired and make a statement with the Illuma range and coordinate your kitchen toaster with a matching Illuma Kettle.

To help launch the new Illuma Toaster, Morphy Richards is giving Australians the ultimate chance to illuminate their day – simply head to the website http://teaandtoast.morphyrichards.com.au/, nominate who you would most like to have tea and toast with, and you could win tea and toast with your favourite Australian celebrity!  .

The Morphy Richards Illuma Toaster is now available at selected retailers across Australia including; Clive Anthonys, Clive Peeters, Domayne, Harvey Norman, Retravision and The Good Guys, RRP $129.95, with a two year guarantee

The range also includes an Illuma Kettle. For more information on the range can be found at: www.morphyrichards.com.au or by calling 1300 002 756

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For further media information, to obtain high res images or to arrange a competition, please contact:

Ofa Fitzgibbons, Howorth Ph: 02 8281 3811 or 0424 031 639, Email:  Ofa@howorth.com.au

Carla Dovgan, Howorth Ph: 02 8281 3856 or 0411 437 411, Email:  Carla@howorth.com.au