Australian Consumers are Pre-Shopping for Tech This Christmas
Announcement posted by Salmat 06 Dec 2010
Sydney, 6 December 2010 – Three weeks out from Christmas and Australian consumers are planning for an electronic gadget joy ride. iPod Touch, PlayStation 3, Wii and iPod are among the most popular items being searched right now on Lasoo.com.au, Australia’s leading Pre-Shop portal.
Lasoo.com.au helps consumers with their ‘pre-shopping’ journey, enabling shoppers to find the latest products available from major retailers, such as Myer, Dick Smith, Priceline, IKEA, Borders, Peep Toe, Harvey Norman, RedBalloon, Kmart, Target, BIG W, The Good Guys, Colorado, and more. Currently, around 1.5 million consumers regularly explore Lasoo to start their shopping adventure.
Using the site, Australians can better manage their time and are better informed about what’s available in store, supported by Lasoo customisable shopping alerts and shopping list features.
Christmas consumers can power their pre-shopping using a host of different vehicles:
1. Online using Lasoo.com.au,
2. On Apple devices such as iPod Touch, iPhone, iPads, using the Lasoo iPhone app
3. Android devices, using the Lasoo app for Android (launching this week)
4. Windows7, using the recently launched Lasoo app for Windows7, and
5. The Lasoo mobile site (m.lasoo.com.au), for all remaining mobile devices
Right now, consumers are searching Lasoo for the best deals on tech products as well as the old favourites - Lego, cameras, trampolines, outdoor furniture and toys.
Paul Marshall, CEO of Lasoo.com.au, said, “More and more, consumers are zooming in on technology as their prized gifts for the holiday season. While we have more than 300,000 thousand items listed, including everything from jewellery to outdoor furniture, electronic gadgets appear to be the order of the day. While you would think that Australian households are saturated with technology, our search results would suggest otherwise.”
“Our insights suggest that Kinect for Xbox 360, and eReaders such as the Kindle or iPad and iPods will be the hot gifts for Christmas 2010.”
The top 15 searches on Lasoo.com.au for the period 28 November -2 December were:
1 Lego
2. iPod Touch
3. Wii
4. iPod
5. Camera
6. Trampoline
7. PS3
8. Toys
9. Nerf
10.DVDs
11. TV
12. Digital Camera
13. Christmas Tree
14. iPad
15. Scooter
To obtain a copy of the Lasoo Xmas Guide Guide, please email Alison Ryan at alison@lasoo.com.au
About Lasoo.com.au
Lasoo.com.au is a website that allows consumers to search and browse the latest advertised products from most of Australian leading retailers, to help them find what to buy and from where, before going in store.
Lasoo is a pre-shopping tool that extends the reach and influence of any retail marketing message onto the mobile phone (m.lasoo.com.au), and into iPhone, iPad, Windows7 and Android applications, search engine marketing, social networks, user-generated social shopping and display ad networks.
Lasoo is a division of Salmat Ltd (SLM), a top 300 ASX-listed business with over 30 years of experience in distributing retailers' promotional material directly to consumers. Salmat has an existing long-standing relationship with both retailers and shoppers.
Lasoo is part of a wider range of digital services from Salmat designed to allow retailers to harness the advertising power of the internet. This includes Dynamic Catalogue, a fully managed and hosted catalogue solution for retailers’ websites, making it searchable, browsable, fast loading, discoverable and actionable. Dynamic Catalogue is the leading catalogue viewing technology in Australia.
For further information, insights or images:
David Bass | Bass Public Relations
Direct: 02 9922 6820
Mobile: 0416 017 194
david@basspr.com.au
Lasoo.com.au helps consumers with their ‘pre-shopping’ journey, enabling shoppers to find the latest products available from major retailers, such as Myer, Dick Smith, Priceline, IKEA, Borders, Peep Toe, Harvey Norman, RedBalloon, Kmart, Target, BIG W, The Good Guys, Colorado, and more. Currently, around 1.5 million consumers regularly explore Lasoo to start their shopping adventure.
Using the site, Australians can better manage their time and are better informed about what’s available in store, supported by Lasoo customisable shopping alerts and shopping list features.
Christmas consumers can power their pre-shopping using a host of different vehicles:
1. Online using Lasoo.com.au,
2. On Apple devices such as iPod Touch, iPhone, iPads, using the Lasoo iPhone app
3. Android devices, using the Lasoo app for Android (launching this week)
4. Windows7, using the recently launched Lasoo app for Windows7, and
5. The Lasoo mobile site (m.lasoo.com.au), for all remaining mobile devices
Right now, consumers are searching Lasoo for the best deals on tech products as well as the old favourites - Lego, cameras, trampolines, outdoor furniture and toys.
Paul Marshall, CEO of Lasoo.com.au, said, “More and more, consumers are zooming in on technology as their prized gifts for the holiday season. While we have more than 300,000 thousand items listed, including everything from jewellery to outdoor furniture, electronic gadgets appear to be the order of the day. While you would think that Australian households are saturated with technology, our search results would suggest otherwise.”
“Our insights suggest that Kinect for Xbox 360, and eReaders such as the Kindle or iPad and iPods will be the hot gifts for Christmas 2010.”
The top 15 searches on Lasoo.com.au for the period 28 November -2 December were:
1 Lego
2. iPod Touch
3. Wii
4. iPod
5. Camera
6. Trampoline
7. PS3
8. Toys
9. Nerf
10.DVDs
11. TV
12. Digital Camera
13. Christmas Tree
14. iPad
15. Scooter
To obtain a copy of the Lasoo Xmas Guide Guide, please email Alison Ryan at alison@lasoo.com.au
About Lasoo.com.au
Lasoo.com.au is a website that allows consumers to search and browse the latest advertised products from most of Australian leading retailers, to help them find what to buy and from where, before going in store.
Lasoo is a pre-shopping tool that extends the reach and influence of any retail marketing message onto the mobile phone (m.lasoo.com.au), and into iPhone, iPad, Windows7 and Android applications, search engine marketing, social networks, user-generated social shopping and display ad networks.
Lasoo is a division of Salmat Ltd (SLM), a top 300 ASX-listed business with over 30 years of experience in distributing retailers' promotional material directly to consumers. Salmat has an existing long-standing relationship with both retailers and shoppers.
Lasoo is part of a wider range of digital services from Salmat designed to allow retailers to harness the advertising power of the internet. This includes Dynamic Catalogue, a fully managed and hosted catalogue solution for retailers’ websites, making it searchable, browsable, fast loading, discoverable and actionable. Dynamic Catalogue is the leading catalogue viewing technology in Australia.
For further information, insights or images:
David Bass | Bass Public Relations
Direct: 02 9922 6820
Mobile: 0416 017 194
david@basspr.com.au