LivingSocial secures exclusive partnership with Fairfax media

MEDIA RELEASE
3 June 2011

LivingSocial secures exclusive partnership
with Fairfax media

Sydney, 3 June 2011 - LivingSocial Australia (livingsocial.com) has signed an exclusive online advertising deal with Fairfax Media, where it will become Fairfax Media’s exclusive group buying partner.

The online source for handpicked experiences at a great value – and a major daily deals site in Australia and globally – LivingSocial Australia differentiates itself from local competitors by offering deals in multiple local areas daily in each city. The 12-month partnership with Fairfax Media will see LivingSocial deals appear on four major news websites – smh.com.au, theage.com.au, brisbanetimes.com.au and WAtoday.com.au.

LivingSocial deals will be integrated across the homepages of the four news sites, as well as the entertainment, life & style and travel sections. A new section within Entertainment “About Town” will be launched showcasing daily activities in each city that readers can use to plan for after work and weekend entertainment.

“LivingSocial aims to become the leading daily deals brand in Australia,” said Anu Mohan, Marketing Director, LivingSocial Australia and New Zealand. “Our deals reach an audience of 1.2 million via email and social media. This exclusive deal with Fairfax will further extend our online reach by engaging a new audience.”

“Fairfax analysed the entire daily deals market in Australia and chose to work exclusively with LivingSocial. LivingSocial is a global brand, and the first in Australia to offer “hyperlocal” deals and a stand-alone accommodation product – LivingSocial Escapes. We have the largest and most effective email subscriber base in Australia and New Zealand.

“Fairfax Digital Media is a great cultural fit for LivingSocial: both sites appeal to users looking for the best entertainment and lifestyle content and experiences. We are most pleased to be aligned with Australia’s most engaging online network,” said Anu.

About Living Social
LivingSocial lists daily deals in North America, Europe, the UK and Australia. In Australia, LivingSocial has experienced rapid growth to become one of the top local deals sites in less than six months. It is backed by investors including Amazon and Lightspeed Venture Partners and is tipped to overtake Groupon in market share and revenue by January 2012.

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