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Orange seeks partners to build future success

Announcement posted by Define Wine Marketing & Communications 24 Nov 2011

With the exciting development of the recently formed Orange Events Support Group, Taste Orange is calling out to businesses and brands to join with them to forge the ongoing success of this growing region.

There are multiple opportunities for business investment in the form of partnerships with the new Events Support Group.

“We are actively seeking expressions of interest from businesses, groups and brands to share in the future promotion of the Orange Region,” explained Taste Orange Executive Officer, Rhonda Sear.

“The potential promotion for our new and existing partners is enormous.Our region, with its 60,000 residents, has a proven and successful track record. Events such as F.O.O.D. Week has been attracting vast numbers of visitors for 20 years.There has also been huge investment in the region that continues to attract corporate interest.”

This investment in the region includes the new medical hub for the Central West, the $250 million Orange Health Service facility.Orange can also claim one of Australia’s largest gold and copper mines, Newcrest’s Cadia Hill Mine, as well as a range of Government agencies, educational campuses, major retail centres and over 130 community groups focusing on, amongst other interests, arts, music and sport.

“With the development of the Events Support Group, Orange can offer much in the way of interaction and exposure with our visitors and businesses.”

“Orange is a unique, major provincial centre in NSW, with an enviable reputation for not only its food and wine, but its agricultural, mining, health, arts, music, theatre, education and tourism industries.”

“There are many businesses that would find a great fit within the region and the new Events Support Group is the vehicle that can ensure these partnerships offer an enduring return on investment.”

The Events Support Group comprises members of Taste Orange, F.O.O.D, Wine Week, Slow Summer, Frost Fest, Farmers Markets, Stay Orange, Local Councils, Towac Fruit Export Co-Operative and Village Committees.

“We urge any interested parties to contact us. We look forward to sharing our future plans regarding these exciting events and promotions.”

Further information on the Orange region and its events can be found atwww.tasteorange.com.au.

For more information please contact:

Rhonda Sear, Executive Officer, Taste Orange: 0263601990 or rhonda@tasteorange.com.au

David Crawley,Events Support GroupChairman:0409867698 or davidc@daquinogroup.com.au

David Cumming, Define Wine:0414736342 or david@definewine.com.au

Taste Orangeis the marketing, promotion and development umbrella of Orange and the surrounding region. Taste Orange welcomes partners to share in the vision to develop a strong and appealing community for both visitors and residents. Further information on the Orange region can be found atwww.tasteorange.com.au