Latest Research From SaleCycle Reveals The Real Reasons Website Visitors Abandon Online Purchases

Behavioural Marketing Solutions Company SaleCycle, have released the results of their quarterly remarketing report for Q3 2016. For the first time, this report includes average abandonment rates in industries such as Financial Services and eGaming, as well as the most common reasons for online abandonment, taken from a recent SaleCycle study.

Taken from a consolidation of results from over 500 global brands, the remarketing report looks at all the key cart abandonment and remarketing stats from July, August and September 2016.

The travel sector continues to see the highest average rates of abandonment at 80.4%. The inclusion of the financial sector into this quarters report has shown that the travel industry are not alone. Financial services are seeing an average 79.3% of people who start applications or purchases on a financial services site, leaving before completing. 

About SaleCycle

Founded in 2010, behavioural marketing company SaleCycle helps businesses create better customer journeys online.

Putting customers at the heart of everything they do, SaleCycle uses behavioural data to help optimise conversion rates, recover abandoned sales and increase customer lifetime value. The end result? Increased online sales.

With offices in the USA, UK, France, Singapore and Sydney, SaleCycle fuels the growth of over 500 companies, including the likes of Ralph Lauren, IKEA and Virgin Atlantic.

Find out why people love what SaleCycle do at www.SaleCycle.com