Little Train adds new clients

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iD Collective runs Wonder Australia campaign

By Jonas Lopez in Marcoms News on
The iD Collective is running Goodman Fielder’s Wonder Australia account. The new deal will have iD overseeing Wonder Australia’s PR work. This includes press office activity, creative kits, influencer management and talent procurement. One aspect of the campaign is to build awareness for the Wonder Recycling Rewards Program, a school program for recycling bread bags. The iD Collective is also running strategic communications for Wonder Australia’s Eco Tag, with a long-term goal to remove 50 small plastic pieces from the waste stream.  “iD is thrilled to be working with Goodman Fielder on this campaign and to have Wonder join our ever-evolving FMCG client category. As an iconic brand within Australia, it’s so great to see Wonder being proactive and taking action in the sustainable space. As an agency, we’re aligned to Wonder’s thinking and initiatives and can’t wait to amplify the campaign via our strategic know-how and expertise in the FMCG space,” said iD Colle

Edelman scores Butterfly Foundation account

By Jonas Lopez in Marcoms News on
PR/marketing consultancy Edelman Australia has landed representation for health nonprofit Butterfly Foundation, reported B and T.  The new deal will see Edelman run services such as strategic media relations, executive communications and thought leadership, media training, content creation, and events for the foundation, which provides support for people suffering from body image problems and eating disorders.  The first project under this partnership is an integrated Christmas campaign to address eating disorder stereotypes.  The account deal came in light of public concerns over binge eating or crash diets as a result of the lockdown. “Their work is genuinely purposeful and makes a real difference in people’s lives. We are excited to work on creative ways to break down the stereotypes and stigma surrounding an issue that touches so many Australians,” said Edelman APAC corporate chief and healthcare practice executive sponsor Susan Redden Makatoa

Thornton assumes AMI chair role

By Jonas Lopez in Marcoms News on
Andrew Thornton has been elected the new chairman of the board at the Australian Marketing Institute (AMI). He was elected to the board after a few months as board member, and succeeded Lynda Cavalera. The term is also Thornton’s second run, with his first term being from 2016 to 2019, when he became deputy chair. Fig Tree Digital managing director Maria de Conno will be the AMI’s new deputy chair, following three months as non-executive director. “It is an honour to be elected as the new chairperson of the AMI Board. This is my second time as Chair and it is a privilege to take on this role again. I look forward to working closely with the board of directors so we can continue to progress the careers of our members,” said Thornton of his role. Follow Thornton on LinkedIn.

The Grey Consulting scores fresh clients

By Jonas Lopez in Marcoms News on
Dulwich Hill, NSW PR agency The Grey Consulting has scored new clients for its lifestyle practice.   The agency is slated to run the PR, communications, and social media activities for Divas Beverages, with the work including media relations, influencer marketing, and event partnerships. Based in Dandenong South, Victoria, Divas offers premixed drinks, flavoured liqueurs, and mixers. Ally Fashion is tapping The Grey Consulting for PR and communications work centred on media and influencer relations. Established in 2001, Ally Fashion offers quality men’s and women’s clothing produced using sustainable practices

Agent99 lands new clients

By Jonas Lopez in Marcoms News on
PR agency Agent99 has won the accounts for seafood delivery business FishMe! and productivity leader Donna McGeorge, reported B and T. The FishMe! deal involves PR and influencer relations, sampling events, and chef partnerships. Business owners Wilson and Janice Tiu tapped Agent99 for the account, based on the agency’s successful work on their online furniture store Luxo Living. For McGeorge, the Agent99 team will run her thought leadership content and build up awareness for the launch of “The One-Day Refund: Take back time, Spend it wisely,” the third in her It’s About Time series of workplace efficiency guides. It is currently earmarked for an early 2022 release. “We have had an incredibly strong year, and we’ve seen our client portfolio and staff numbers grow exponentially, which we are so very grateful for during a very turbulent time. We are thrilled to close off the year with these latest wins and look forward to an epic 2022.

AMI announces 2021 award winners

By Jonas Lopez in Marcoms News on
The Australian Marketing Institute (AIM) has recognised a new batch of honourees at this year’s national Awards for Marketing Excellence. In the special categories, the Certified Practicing Marketer of the Year title went to Kristie Atkins, managing partner of Wink, and Jane Hillsdon of Dragonfly Marketing.  Tom Woodward of Crimsafe Security Systems earned the honours for chief marketing officer of the year. The Life Member awards went to SGS Australia GM for sales and marketing Lynda Cavalera and TM Clark and Associates director Trevor Clark.  Meanwhile, for the campaign category, the Claire Bennett agency’s Original Tasmanian Timber campaign stood tall for best in brand revitalisation, integrated marketing communications program, product/service revitalisation, and insight-driven marketing.  The Civil Aviation Safety Authority went home with the social change marketing and market and consumer research awards for its Know Your Drone campaign.  The McGrath Foundation’s

Joiner leaves NZME PR

By Jonas Lopez in Marcoms News on
Cliff Joiner has stepped down from his PR/communications general manager role with NZME in New Zealand.  He said in a LinkedIn message that he has taken up a very lucrative role at BNZ and NZME is already searching for his successor. Joiner previously worked with BNZ as communications support for the CEO and as external communications manager before joining NZME in April 2019. He was also a senior reporter, foreign correspondent, and national editor with TVNZ, and reporter and 6pm news producer with TV3.  Follow Joiner on LinkedIn.

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iD Collective runs Wonder Australia campaign
The iD Collective is working for Wonder Australia.

Edelman scores Butterfly Foundation account
Edelman Australia has won representation for the Butterfly Foundation.

Thornton assumes AMI chair role
Andrew Thornton is the new Australian Marketing Institute board chair