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Sydney, 21st November 2016:  Almost 30% of Australian consumers are now using ad blocking technology on one of their devices according to a new study released today by IAB Australia and conducted by Pureprofile.   According to the IAB AdBlocking in Austra
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Taskforce participants come from all sides of digital industry Whitepaper to be released in November Intend to extend focus into broad range of ad effectiveness measures Sydney, 26th October 2016: IAB Australia has established a Viewabilty Taskforce to
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Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
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Sydney, October 17, 2016:  IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effect
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Survey of mobile users in 19 countries shows mobile driving traffic in store Australians more likely than global peers to purchase on mobile, highlighting strong opportunities for local retailers in grocery, electronics and homeware space
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Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board.  Unanimously voted to the role by the IAB Australia Board, her app
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Holds IAB Digital Council Refresh Event to Bring Councils Together for First Time
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Fastest year-on-year growth in online advertising in five years Mobile advertising driving growth; accounts for $1.96 billion of total market Real Estate fastest growing industry category SYDNEY, 23 August 2016: The Australian online advertising market
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SYDNEY, 10 August, 2016: Leo Burnett Melbourne has taken the honors in Round 11.1 of IAB Australia’s Creative Showcase for its “Reword” campaign which uses an online tool to help young people recognise online bullying.
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