Total digital advertising market reaches $9.5 billion in 2020

Sydney, Monday 22 February 2021: Nicole Bence, Network Digital Sales Director at Seven West Media, has been appointed Chair of the IAB Australia Board, effective immediately.   Ms Bence succeeds Matt...

Digital video advertising market grew 41 percent YOY in Q4 2020 to become dominant display advertising format

Monday 23rd November 2020:  The Australian digital advertising market is showing green shoots of growth, recording an 11.3% growth from Q2 to reach $2,263m in Q3 ending 30th September 2020. The data which...

20th October 2020: Sydney, Australia - IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the...

Tuesday 13th October 2020 – Sydney, Australia: IAB has announced several new measures specifically developed to support small and medium Australian publishers including a New & Niche Publishers Guide...

17th September 2020 - Sydney, Australia: IAB Australia has laid out its plans to future proof the industry supported standardised digital audience measurement currency with the removal of the reliance...

Full financial year total online advertising market is steady at $9.1 billion

18 August 2020; SYDNEY:  IAB Australia today announced the launch of its new MeasureUp Research Awards to showcase quality Australian media research.  Media owners, platforms and technology companies...

Thursday 9th July 2020; SYDNEY:   Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month,  IAB Australia has issued a call to action for the digital industry...