Achieves 3.8% growth year on year with video the star performer at 18% growth

New research from Neuro-Insight with IAB Australia finds marketers benefit from transferred equity and goodwill

23rd April 2020:  IAB Australia is expanding its Board to provide greater industry representation, announcing today that the chair of its Executive Tech Council (ETC) will now be represented on the Board....

15th April 2020 – Sydney, Australia:  With Australian brands actively reviewing how to adapt their businesses models to address the rapidly changing market conditions,  new research conducted by Pollinate...

Friday 3rd April 2020 – Sydney, Australia: Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising...

All categories experienced growth albeit softer than previous years

Wednesday 26th February 2020:  Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018) according...

28th November 2019: Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest IAB Online Advertising Expenditure Report prepared by PwC revealing...

29th October 2019:  Digital channels are effective at delivering brand impact and more cost efficient than most offline channels according to an Australian first report released today by Kantar at IAB...

Monday 2nd September 2019: Australian brands and agencies continue to grow their investment in digital advertising with total spend for the 2019 financial year increasing by 7.1% year-on-year to reach...