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Sydney, 27 June, 2017: IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Co-Chair.
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Sydney - July 20, 2017: The second wave of the IAB/PwC Invalid Traffic Benchmarks (IVT) released today reveals a decline in invalid traffic compared to 2016. The 2017 wave shows that more than 97 percent...
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SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising...
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Continued double-digit year-on-year growth For the first time, mobile advertising now accounts for over 50 percent of total display market Video now represents a third of total display market   SYDNEY,...
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Native and Programmatic Playbooks compiled by leading industry experts to simplify and inspire
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Two thirds of Australian media agencies regularly buying streaming audio while only 13 per cent are preparing voice strategies
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