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Australian online advertising experienced a significant surge in the final quarter of 2015, to reach $5.9 billion for the twelve months ending December 31st, a 24 percent increase over CY2014.  The growth, which was reported in the latest IAB/PWC Online A
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Sydney, 6th February 2017: IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant.  Jaanimagi will provide support for the IAB Technology Council and working groups, as well as dr
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Fourth quarter of 2008 shows an increase of 22 percent from fourth quarter 2007

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8th August 2014: Mobile screen time is leading the way according to new data released by IAB Australia and Nielsen which shows that 52 percent of digital screen time is spent on mobile devices.  The findings, which come from the second round of data in th
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IAB and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings (Monthly)SYDNEY, 31 March, 2016: IAB Australia and Nielsen today released the industry’s new digital audience measurement currency, Digital Ratings (Monthly)
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Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.
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Sydney, 27 June, 2017: IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Co-Chair.
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Urges Australian digital advertising ecosystem to adopt global IAB initiative

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14 September 2012:  Online advertising expenditure surpassed newspaper advertising expenditure for the first time according to the Commercial Economic Advisory Service Australia (CEASA) report.  The report shows online advertising has exceeded newspa
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SYDNEY, 10 October – M&C Saatchi has been named  the winner of Round 9.2 of IAB Australia’s Creative Showcase awards for its  “Where’s My Wallet?” campaign for the Commonwealth Bank of Australia.
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