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Effective Trade Promotions Management can make all the difference to a CPG/FMCG companies profitablity
India IT outsourcing major Wipro has reached a deal to acquire privately held solution provider, Promax Applications Group, for A$35 million ($36.6 million).
Taylors have made wines in South Australia’s Clare Valley for three generations. Standing out from the 10,000 other wine makers in Australia means Taylors has to not only produce the finest quality wines but support it with responsive service.
Running some sort of sweepstake or competition to promote your products might seen like an easy and effective way to raise awareness and generate sales leads, but it's a path with many pitfalls.
announced by SalesAtWork - Trade Promotions Management over 7 years , category: Technology
Trade promotions management software is the driving force behind any FMCG/CPG sales revenue and in keeping them competitive in fast paced consumer dynamics.
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