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Meltwater Appoints John Bissinella as Enterprise Solutions Manager

Announcement posted by Meltwater 08 Dec 2021

Adds bench strength to help nurture and grow its enterprise client list in Australia & New Zealand

SYDNEY – AUSTRALIA – 8th December 2021 – Meltwater has appointed seasoned media intelligence executive, John Bissinella as Enterprise Solutions Manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available.

Meltwater’s enterprise team delivers custom solutions for the Enterprise client, providing a single source of truth across ANZ and international markets using the world’s largest pool of traditional media, social media, and audience data. John’s focus will be to turn complex information into rich insights that can be used to guide and shape decision making through the delivery of presentation-ready, customized data visualizations.

Bissinella joins Meltwater from Isentia, where he spent over six years in a variety of roles, most recently as Head of Client Solutions. He was previously General Manager at Cubit Media Research and National Sales Director and Founder of Media Nation.

Commenting on his appointment Bissinella said, “It’s an exciting time to join Meltwater. The company is so far advanced in this media intelligence space, combining world’s best practice with our locally based Australian team.  I’m looking forward to introducing Meltwater’s innovative solution to the enterprise market, showcasing the reach of our Australian and New Zealand monitoring and social media tools and, excitingly, our ability to pull in additional data and data points into our reporting.”

Georgina Bitcon, Enterprise Solutions Director at Meltwater commented, “John has been immersed in the media intelligence business for over a decade and brings exceptional experience and passion to our growing Enterprise Solutions team at Meltwater. I’m looking forward to working with him to extend our market lead across ANZ.” 

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Meltwater

Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organisations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time analysis.

More than 2000 companies use the Meltwater media intelligence platform across ANZ to stay on top of billions of social media conversations and track hundreds of thousands local and international online news publications. Globally, we work with over 34,000 organisations, with 55 local offices across six continents. 

Meltwater also operates the Meltwater Entrepreneurial School of Technology ​(MEST), a non-profit organisation devoted to nurturing future generations of entrepreneurs.

Follow Meltwater on ​LinkedIn or visit our website

For more information, please contact

Einsteinz Communications on behalf of Meltwater
Pru Quinlan -0405 100 585 or pru@einsteinz.com.au
Sue Ralston –0466964786 or sue@einsteinz.com.au

 

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