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National Skin Cancer Action Week 21 – 27 November

New range makes protection easy

With summer on the doorstep, National Skin Cancer Action Week (21 to 27 November) aims to raise awareness of skin cancer in Australia.

“Australia has one of the highest rates of skin cancer in the world, with more than 430,000 new cases each year,” said Cancer Council Australia CEO, Professor Ian Olver. “Sun protection needs to be part of our everyday routines and the Cancer Council range of products has been carefully designed to make looking after ourselves in the sun easy, practical and fashionable.”

The major cause of skin cancer is too much exposure to ultraviolet (UV) radiation from the sun. Skin can burn in as little as 15 minutes in summer sun so it is important to protect skin from UV radiation.

Cancer Council Australia is urging everyone to SLIP, SLOP, SLAP, SEEK and SLIDE this summer and to ensure the best possible protection from the harsh Australian sun, Cancer Council has launched a high quality, affordable range of products including prescription-ready sunglasses, clothing, headwear and swimwear options.

SLIP into Cancer Council’s protective clothing for one of the best barriers between skin and the sun. With an ultraviolet protection factor of UPF50+ it offers the highest available rating in Australia.

Complementing the clothing range are Cancer Council’s high quality sunscreens in a range of SPF 30+ formulas. Including Everyday, Active, Sport, Insect Repellent, Mineral (for sensitive skin) and the Toddler range, there is a sunscreen for everyone to SLOP on.

Part of the everyday Australian routine should be SLAPPING on a hat and SLIDING on a pair of sunglasses, and Cancer Council’s collection has something for every age and taste. This year’s adult range of sunglasses also features prescription ready options. And there is a range of cool styles for the kids, babies and toddlers.

Remember to take extra care between 10am and 3pm when UV radiation is most intense. Importantly, SEEK shade when possible – under a tree, in a cabana or indoors.

All royalties received from the sale of Cancer Council’s sun protection merchandise help fund cancer research, education, information and patient support services.

Sun protection products are available from Cancer Council shops, many leading retailers and pharmacies nationwide. Visit www.cancer.org.au/sunproducts or call 1300 363 433.