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Adap.tv power up programmatic TV with senior hire

Hire follows plans to pilot the industry’s first programmatic marketplace for TV

SYDNEY, Australia – 6 February 2015 - Adap.tv, a division of AOL Platforms, today announced the appointment of Yasmin Sanders as Senior Director of Programmatic TV, based in Sydney, effective immediately.
In her new role leading the Programmatic TV Group in Australia, she will help to build the Programmatic TV advertising marketplace with MCN, and develop adoption of the platform with new broadcasters, promoting the benefits to the agency and brand community.
Yasmin has over 13 years experience in traditional TV.  She made the move after seven years at Network TEN, where she headed the sales systems & operations team. She also worked for more than four years at Multi Channel Network in sales, training and development.
“It was essential for the success of programmatic TV to attract someone with a strong heritage in TV systems, understanding the nuances of the industry, whilst also being curious around the technology. In Yasmin we found it all”, says Mitch Waters, Australian Managing Director for Adap.tv.
Last year Adap.tv announced plans to pilot the industry’s first integrated programmatic private marketplace for TV, working with Multi Channel Network (MCN). The deal will see linear television inventory available for purchase through programmatic channels, enabling advertising clients to use more data to focus TV buys on highly targeted audiences.
In her new role Yasmin will assist in the implementation of the MCN solution, whilst promoting the benefits to the wider TV industry.
“The traditional supplier relationship is constantly evolving, bringing more complexities and opportunities. Technology is taking us into new territory – we are at the precipice of the programmatic TV revolution – and we need to share the journey,” said Mitch.
About Adap.tv
Adap.tv, a division of AOL Platforms, is transforming the way video advertising is bought and sold. Adap.tv's video intelligence platform, Pathway, helps many of the world's largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.

Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK.

For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv
For further information:
Dana Dobbie or Pru Quinlan
Einsteinz Communications
02 8905 0995
dana@einsteinz.com.au or pru@einsteinz.com.au