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Strategic insights company Fifth Dimension chooses Qualtrics technology to reach 1.7 million people in the next 12 months

Sydney – 16th November 2015: Qualtrics, the fastest growing CX insights and employee engagement technology platform, today announces a new partnership with research and consulting firm Fifth Dimension (5D) to drive insights excellence in Australia.

Designed to accommodate 5D’s fast expansion as well as greater technical agility, Qualtrics enables 5D to send out surveys to 20,000 people per week and it’s predicted that over the next 12 months, the fast growing insights agency will invite over 1.7 million people to respond providing Australia with the one of the largest insights activities undertaken to date.

Today, 5D stands as one of Australia’s leading strategic insights companies, working with clients to grow their business through market research, consumer psychology, behavioural economics and market analysis.

The new partnership has enabled the setup of a live dashboard for one of the largest companies in Australia in just 2 days and improvements to the look and feel of surveys has led to incremental increases in response rates.  

“Our aim is to retain our market leadership position in continuous and ad hoc customer research and – we delight clients with the quality of our project outcomes so its paramount we invest time in developing the right business partnerships to ensure we deliver to that quality promise,” said Lyndall Spooner, Owner of Fifth Dimension.

“We’ve used many other software suppliers – we’ve tested and learnt as our business grows – but while other companies had their advantages when we were smaller, Qualtrics has been the only company that can meet our more complex needs today and for the future and are the gold standard of customer insight programs” continued Spooner.

Bill McMurray, Managing Director Asia-Pacific and Japan, Qualtrics, said, “We are delighted that a company who specialises in delivering the highest quality strategic insights has chosen Qualtrics as their partner after an extensive review of the market place. The Qualtrics platform is the most comprehensive, but easy-to-use insights platform. We are looking forward to supporting 5D achieving their business objectives.”

Catering to the demands of continuous consumer studies, Qualtrics provides 5D with a combination of live reporting and more detailed weekly dashboards via their signature Qualtrics real-time platform, enabling Fifth Dimension to merge survey data with market data.

Currently, 5D uses the Qualtrics survey software, screen out functionality, vocalize live reporting and soon intend to send SMS invites and utilise the advanced sampling features in large scale customer surveys for clients.

“When you sign up for any software service, there is a learning curve and they have managed that process exceedingly well. We feel we are extremely well supported by a knowledgeable team and that allows us to take more risks and push our thinking and solutions we provide to our clients,” added Spooner.

“While the relationship is new, we are in discussions with Qualtrics on how we can further develop our working relationship and how at 5D we can use their technology to enhance our offering,” said Spooner.


About Qualtrics

Qualtrics is Australia’s fastest growing software-as-a-service company and the gold standard in customer insight and employee engagement programs. More than 8,000 enterprises worldwide, including half of the Fortune 100 and 99 of the top 100 business schools rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights and deliver them to the front line so that employees can act upon them in real time.

These insights help our clients make fast informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyse, and more importantly act on the voice of the customer including customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback in real time.

To learn more, and for a free account, please visit www.qualtrics.com.

Media Contact

Yvonne Sewankambo

Taurus Marketing

T: +61 2 9415 4528

E: Yvonne.Sewankambo@taurusmarketing.com.au