Homepage Innovative Retail newsroom

Melbourne Airport launches new playspace in time for Christmas

Announcement posted by Innovative Retail 12 Dec 2017

12 December 2017, Melbourne – Today Innovative Retail and Melbourne Airport officially unveil a new children’s playground as part of the new look retail and dining precinct in the T2 International Terminal.
Chief of Retail at Melbourne Airport, Andrew Gardiner, said: “We are committed to continually improving traveller experience at the Airport. With more families travelling with children at Christmas time, than any other time of the year, it’s great to be able to provide an innovative playspace to keep youngsters entertained while their parents relax in our brand new retail and dining precinct at Terminal 2.”
The playspace consists of an innovative rope climbing structure to help children develop their hand eye coordination. It also features a line of sculptural connected cubes made from PLAYTIME SoftPlay systems that are designed for children to create their own fun through non-prescriptive play.
CEO of Innovative Retail, Dale Smorgon said: “We’ve worked closely with Melbourne Airport to deliver a colourful and engaging playspace that seamlessly fits within the Terminal, as well as catering to the needs of families and children travelling at Christmas time and throughout the year.
“We wanted to create a fun experience for the whole family, for kids to get active and be creative in the playspace, while parents relax before their flight and enjoy food from favourites such as Brunetti, Two Johns and the newly announced BaXa.”
Innovative Retail drew on their 25 years of experience to design the playground to suit children aged two to 10 years old to help encourage kids development through play.
“This is the second playground we’ve created for an airport in Australia, and the first to include a rope climbing structure. We are seeing a growing trend for airports and shopping centres alike looking for solutions to support families. Our recent research found that [1]90 per cent of shoppers agreed that having play facilities to entertain children at shopping centres enhanced the overall experience in the centre.”
The new playground is located at Gate 11 in the food and beverage precinct of the brand new T2 International Terminal at Melbourne Airport.  
Families can be assured that health, safety and hygiene is a number one priority for Innovative Retail as all play areas have been manufactured and maintained to the highest quality. The play solutions are also fully compliant to the relevant Australian Safety Standards and are certified by an accredited third party safety auditor.
Innovative Retail provides a premium children’s entertainment service across more than 700 retail environments worldwide.
For more information about Innovative Retail please visit the website http://playon.com.au.
For further information or to arrange an interview, please contact:
DEC PR on behalf of Innovative Retail
Rebecca Parry
02 8014 5033
About Innovative Retail
For over 25 years, Innovative Retail has provided a premium family entertainment service for a variety of retail environments, predominately in Australia. The company delivers bespoke, customised play offerings that encourage creative thinking and interaction while incorporating all major play activities of jumping, running, climbing and sliding. Their passion lies in understanding what makes children happy, integrating character brands, toys and digital media into play and socialising.

[1] Innovative Retail recently partnered with Starbust Insights to conduct research across its play facilities in NSW and Victoria.