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Chemist Warehouse Expands Partnership with Insider to Provide Personalised Messaging Engagement



Sydney, April 26, 2021 -- Chemist Warehouse, the number one online pharmacy retailer in Australia, expands its partnership with Insider, the world's leading Growth Management Platform (GMP), to power their multichannel growth strategy. Chemist Warehouse will leverage Insider's powerful segmentation, journey orchestrator, and recommendation engine to provide cross-channel individualized experiences and optimize customer engagement.


Chemist Warehouse will connect and add a layer of AI-powered capabilities to customer data with Insider. Combining predictive segmentation and precision targeting will enable the pharmacy retailer to deliver more meaningful experiences in the moments that matter.


Insider is already powering 800+ global brands, including Marks & Spencer, Decathlon, Clarins, MandM Direct, UNIQLO, Philips, Samsung, Estée Lauder, Singapore Airlines, Adidas, Bremont, Levi's, Avon, Nissan, IKEA, and CNN.


Chemist Warehouse is a strong addition to Insider's powerhouse roster the pharmacy retailer operates 350 stores and employs 8,000 employees across Australia. 


"We've already started exploring Insider's feature-rich platform and ran many successful campaigns that have delivered high-impact results, helping us see value in web push. We've been able to personalize more accurately and target customers more effectively." said a spokesperson from Chemist Warehouse.


“Chemist Warehouse has seen excellent results working with Insider. We look forward to growing this long-standing partnership and are honored to be part of their growth journey.” said Tony Katsabaris, Country Manager AU, Insider


Insider's strategic partnership will enhance Chemist Warehouse's online engagement with its AI-informed experience journey orchestration tools. The pharmacy retailer will also have access to urgency and trust-building tools like Social Proof to drive conversions and Smart Recommender to inspire customers to discover products through one-to-one personalizations. 


About Insider


Insider Growth Management Platform (GMP) helps marketers drive growth across the funnel, from Acquisition to Activation to Retention and Revenue. The GMP's advanced micro-segmentation capabilities enable marketers to deliver individually tailored journeys across the Web, Mobile Web, Mobile Apps, Facebook Messenger, WhatsApp Business API, and Ad channels. Insider is easy to implement and simple to use, avoiding the need for complex integrations and dependency on IT teams, resulting in greater efficiency and near-zero marketing waste.


Insider Growth Management Platform is firmly positioned in Gartner's Magic Quadrant for Multichannel Marketing Hubs 2020 and is a Leader in the G2 GridⓇ for Mobile Marketing for 17 consecutive quarters


Insider is a SaaS company with offices in London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Paris, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Manila, Wellington, Luxemburg, Ankara, and Kuala Lumpur.