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Dave Billsborrow and RedBalloon show Aussie men how Valentine's Day is done



RedBalloon and Dave Billsborrow show Australian men how to treat a lady this Valentine’s Day

Online retailer RedBalloon has released a fun new content series for Valentine’s Day featuring Dave Billsborrow as he aims to treat his new girlfriend to the best Valentine’s Day ever.

The socially-led campaign includes a series of five videos featuring Dave Billsborrow and Channel 7’s Sam Mac, following Dave as he embarks on a number of RedBalloon experiences to turn him into the ultimate Valentine’s Day date.

A new 30 second video clip is being pushed across RedBalloon’s social channels each day in the lead up to Valentine’s Day, allowing viewers to watch the fun unfold.

Nick Baker CEO at RedBalloon says the Valentine’s Day campaign provides fun, sharable content and creative gift inspiration that’s a departure from the usual red roses or bottle of champagne.

“We know that traditional marketing approaches don’t always achieve the results we want and customers are consuming content at a rate never before seen. We’ve embraced this thirst for entertainment and sharing, by producing product related and editorial content as part of RedBalloon’s recent campaigns,” says Mr Baker.

“We operate in a competitive space and understand the need to create and distribute fun, relevant messages to our audience to stand us apart from the crowd - we trust our new Valentine’s Day campaign does just that.”

For more information on RedBalloon’s Valentine’s Day campaign visit the RedBalloon Facebook page or website.

ENDS

ABOUT DAVE BILLSBORROW
Dave Billsborrow was one of the contestants on season one of The Bachelorette in 2015 and is dating Sarah-Mae Amey, Sam Frost’s best friend.

ABOUT REDBALLOON
RedBalloon.com.au is Australia’s most awarded online experience retailer. RedBalloon has sold almost 3 million experiences since it was established in 2001. Today it offers more than 3000 unique experiences from more than 1000 providers across Australia and New Zealand. RedBalloon also distributes gift cards through selected major retailers nationally, including Coles, Woolworths, Big W, Australia Post, Target, Kmart and Officeworks. Visit redballoon.com.au.

Further Information
Laura Sedgwick, Porter Novelli lsedgwick@porternovelli.com.au / 02 8987 2114 / 0441 041 705