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Polkadot Communications Launches into Pet Care

Following a competitive pitch, Polkadot Communications has won the Australian account for pet care brand FRONTLINE®.

The agency has been tasked with supporting the brand’s recent accolade, ‘Brand of the Year’ 2019-2020 in the Animalis Edition of the World Branding Awards and to drive awareness of its partnership with PetRescue.

Anna MacIntosh, General Manager of Polkadot Communications, said, “We are delighted to work with FRONTLINE®, a brand with a 20-year heritage in the Australian market and who is trusted by Australian pet owners.

“Our work will tap into the wonderful obsession Australians have with pets, and we will use purpose-driven communication to turn this obsession into ownership by promoting the incredible cause of PetRescue and animal adoption.”

Polkadot Communications clients include; Hostelworld, The Empire State Building, Sydney Harbour Federation Trust, Palmer’s, Look Fantastic, P.volve, Fry Family Foods, The Fitness Show, Athena Home Loans, PagerDuty, Tasman Eco, Swirlit, and The Mulia, Mulia Resort & Villas – Nusa Dua, Bali, CreativeCubes.co, Larsen Jewellery, Matific, and pro-bono client Ronald McDonald House Charities.