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Seasons Aged Care builds in-house content team to answer aged care questions



Queensland aged care provider Seasons Aged Care has launched its new website, which includes a new content hub designed to arm consumers with unbiased and expert aged care information.

Seasons Aged Care Chief Executive Officer, Nick Loudon, says the struggles of aged care consumers was at the heart of the decision to take a content-driven approach when developing the new website.

“The aged care industry can often be difficult to navigate, with confusion around what options are available at what cost. Family members are faced with a wide range of industry jargon, acronyms and confusing financial models,” says Mr Loudon.

“Sometimes they end up with more questions than answers when they begin their aged care search. With input and advice from a growing number of industry experts, our blog The Purple Room aims to be a one-stop hub that answers these questions with impartial information to help them make an informed choice,” says Mr Loudon.

Alongside aged care industry information and money matters, the Purple Room also covers seniors health and wellbeing topics alongside resident stories, including traditional recipes and old-style tips.

“We’ve thrown a spotlight on our communities and residents through the new website and look forward to sharing more of their stories, tips and favourite recipes.”

Seasons worked with content agency The Content Division to devise their content strategy and have hired an in-house content team to write and edit blogs, shoot video and grow the social media strategy. They’ve also partnered with leading digital agency iProspect to help amplify their messages through Search Engine and Facebook marketing.

“It’s early days, but already we’re seeing the benefits of focusing on quality content that can be shared and repurposed across a variety of channels.”

Take a look at seasonsagedcare.com.au

For more information, contact Belinda Peters on 0431 857 527 or bpeters@seasonsagedcare.com.au.

About Seasons Aged Care:

Seasons Aged Care is a Queensland owned and operated company, dedicated to changing the face of aged care in Australia.

Seasons is governed by a Board of Directors and is supported by a management team that includes some of Australia’s most experienced and innovative leaders in the field of aged care service provision, led by Chief Executive Officer Nick Loudon.

Nick’s ongoing commitment to the aged care industry in Australia is built on more than 33 years of clinical and executive level management experience as a health care professional.

Nick’s priority is to ensure the team delivers daily on the Seasons promise to bring a higher level of quality to the aged care industry and most importantly to our residents.

Visual materials:

Video: See the website in action here.

Images: Images available on dropbox here.