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Support for Children’s Cancer Foundation in full bloom



Encore partners with The Children’s Cancer Foundation to present ‘Where Exceptional Opportunities Bloom’ for the Million Dollar Lunch

The Million Dollar Lunch 2019, the fundraising event for The Children’s Cancer Foundation, was a feast for the eyes where the Encore team at Crown Palladium created a huge impact with the playful theme In Full Bloom. The team treated every surface in the room with a mixed media approach, seamlessly blending large paper flowers with projection mapping, with scale and colour at its core.

The exclusive Million Dollar VIP guest list have seen it all when it comes to events, so every year it’s crucial the team continue to raise the bar.

Guests were welcomed into a beautiful but strategically simple pre-function area to ensure the full impact of the main room was achieved. The floor was covered with green carpet representing grass, succulents and foliage positioned around the room - all a subtle hint of what was to come. There was a 3x6m illuminated Event Backdrop as the media wall where guests were photographed on arrival.

When the guests entered the Palladium, they stopped in awe at the grand scale of the room elegantly decorated to reflect a garden. Their eyes were immediately drawn to the central stage with four 4.5m high daisy shaped LED screens, angled to tower over the guests.

Over 140 custom made paper flowers with a diameter up to 2m, built on-site, were clustered around the screens in each corner of the room and around the centre stage.

Table projections were used to create massive impact and carry the floral theme with custom animations including blooming flowers, creeping vines, rippling water and fluttering butterflies to tie in with the giant paper flowers. This element was creatively used to enhance the auction, with each of the 11 auction items being projected and moving around the table so each guest could see what was on offer.

Projectors were a major visual element of the event, with 70 being used in total. Ten were used for the wall projections made up of two different loops, blooming flowers and cascading flowers displayed during meals.

With every corner of the room styled boldly guests were wowed by visual bursts of colour, unique design and the creative use of AV technology to bring the theme together. The event raised over $2.1 million with guests bidding in a traditional auction. 

Catrina Bennell, General Manager Encore Victoria, believes this event is a defining moment for Encore highlighting the capability to bring unique custom designs to every event.
 
“We were absolutely delighted to work on this inspiring event with such a beautiful cause at its core. The team delivered on a massive scale with big flowers, big effects, bold colour and big fun uniquely delivering the unexpected,” says Bennell.
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Notes to Editor: 

Encore has over 30 years event production experience and offer an extensive range of products and services for the event industry. They partner with some of the best hotels in the companies in which they operate: Australia, New Zealand and Fiji. Encore provide technical, styling, design and digital services to hundreds of events each year. 

Encore: The business of events and the art of engagement. 

More information: www.encore-anzpac.com
 
For media enquiries please contact:
 
Oakley Grioli, Account Coordinator, Zadro
P: +61 2 9212 7867 | oakley@zadroagency.com.au
 
Felicity Zadro, Managing Director, Zadro
P: +61 2 9212 7867 | M: +61 404 009 384 | felicity@zadroagency.com.au
 
Images: High resolution images available upon request.


Image: Centre stage featuring circular LED screens, handmade giant paper flowers.


Image: Creeping vines table projection.


Image: Custom made giant paper flowers.


Image: Main room